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Metro

Metro releases London magazine for first time home owners

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By The Drum Team, Editorial

November 15, 2011 | 1 min read

Daily freeshet Metro has released a new magazine aimed at prospective London home-owners.

The first issue of Home Moves magazine, a 32-page colour publication, aims to be a guide to share home ownership and helping first time buyers to get their foot on the home owning ladder.

300,000 copies of the magazine will be distributed today (Tuesday 15 November) and Friday by merchandisers across key London locations and will include features, advice and tips for first time buyers, including choosing a solicitor.

Linda Grant, managing director of Metro, said: “As we move the Metro brand forward, and into new areas, it is exciting to launch the first in our new series of magazines. It’s an incredibly hard time for those trying to get on the first step of the property ladder. We know that many of our loyal urbanite readers are in this first-time buyer category and I’m confident this launch issue of First Moves will help buyers through this tricky process and offer advertisers the opportunity to connect with this key audience.”

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