LBi International acquires social media and marketing agency Mr Youth
LBi International has acquired US based social media and marketing agency Mr Youth, which will now operate as a division of LBi.
Mr Youth has 140 full-time employees and expects net sales of approximately $25 million in 2011.
Matt Britton, CEO of Mr Youth, said: "It was clear the moment we met with LBi that there was the potential to do something big. Their global footprint, creative excellence, and technical proficiency will be a powerful mix when combined with our intellectual property, social media marketing model, and deep domain expertise in marketing to millennials. We are incredibly excited about our future together.”
Britton will now report to LBi CEO Luke Taylor, who said: "Globally, we are seeing revolutionary change in consumer buying behaviour. Our clients are therefore driving rapid growth of social media services within LBi, and the US leads the world market in this field.
“We believe Mr Youth is head and shoulders above its competitors due to both the quality of its people and the strength of its proprietary technology platforms. After conducting a thorough search for the right agency, we are very pleased to welcome Matt and his incredible team to LBi."
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