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The Gates appoints Keltie Cochrane for 2012 campaign


By The Drum Team | Editorial

November 15, 2011 | 3 min read

Shopping centre The Gates has appointed Keltie Cochrane to produce a marketing and advertising campaign.

image by Graham Soult

The campaign will see the shopping centre develop its corporate brand and retail offering to its local audience.

Inge Johnson, The Gates shopping centre manager, said: “We were looking for an agency that is passionate about pushing The Gates shopping centre forward, and we certainly found that in Keltie Cochrane.

“We awarded Keltie Cochrane the contract because the team showed a great understanding for our brand, our current customers and the wider audience we want to attract to the centre in the future.

“They also brought a number of fresh and innovative creative ideas to the table, helping us to visualise where we see the shopping centre in the future by making our ideas a reality.

“We are really looking forward to working closely with Keltie Cochrane throughout next year to build our brand. It will be really exciting to see the public’s response to the campaign come 2012.”

Richard Jefferson, Keltie Cochrane’s managing director, said: “Our goal is to change perceptions of the centre, boost its profile and increase footfall with the new marketing and advertising campaign. The campaign is based around value and choice, both of which The Gates offer in abundance, and through our use of simple but bold illustration, we’ve created a style that really stands out.

“The retail industry is a difficult market so we want to deliver tactical campaign collateral that really makes the most of the budget. We believe that this strength in strategy and planning alongside our strong creative approach will lead us on to further high profile regional contract wins.”

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