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Football Public Relations Sport

Football Safety Officers Association appoints Smoking Gun

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By Ishbel Macleod | PR and social media consultant

November 15, 2011 | 2 min read

The Football Safety Officers Association (FSOA) has appointed Smoking Gun to plan and deliver its marcomms.

The PR and digital agency will be expected to give the FSOA a greater share of voice in key sporting media; communicate its newly established commercial offer to relevant football industry suppliers; and to support this by developing a fresh website.

Rick Guttridge, managing director at Smoking Gun, said: “The FSOA has an interesting story to tell and there is an image issue to overcome as health and safety officers are often maligned as ‘no’ men. We will be communicating the essential role they play in modern football and the hidden benefits their work delivers which ranges from fan’s match day experiences to increased revenues from well structured concourse catering.”

John Newsham, FSOA chair, added: “The time was right to bring in some expert support to assist with meeting the Association’s goals and Smoking Gun came highly recommended to us. We feel their proven track record in this area coupled with their down to earth approach is the perfect fit for us.

“The FSOA delivers vital behind the scenes services that help Clubs run safe match-day operations, overseas trips and is an essential link agency between other official bodies.”

Football Public Relations Sport

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