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By Ishbel Macleod, PR and social media consultant

November 15, 2011 | 1 min read

Clintons Cards yesterday launched its first advert in seven years for its new interactive greeting card, the Celebrity Fastcard.

The two week campaign, created by HMDG, shows people receiving personalised birthday video message on their mobile from celebrities such as David Hasselhoff, Alesha Dixon and Jay Sean.

Tim Fairs, marketing director at Clintons, said: "Celebrity Fastcard takes us another step forward in our commitment to place product innovation at the very heart of our offering.

"The combination of HMDG's creative edge and digital insight has been key in developing this cut through advertising campaign for the launch of our celebrity video cards."

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