Creative round-up: Uniform, Publicis London, I Love MCR


By The Drum Team, Editorial

November 15, 2011 | 6 min read

The Drum brings you a round-up of some of the interesting creative work from recent campaigns.

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Strategic brand communications agency Uniform has created Heart of Mersey’s annual report. The report, which was launched at the charity’s AGM on 10 October, allows stakeholders and fundraisers to understand the necessity of their continued financial support for the UK’s leading local heart health charity.
ManvsMachine is working on a full rebrand and repositioning of More4. Due to launch in early 2012, the rebrand is to cover visual identity, idents and digital guidelines. Above is a sneak peek of the new logo from the agency’s website.
Design agency The Brand Union has created the USA ’s first-ever Brand USA identity, name and logo on behalf of the United States Corporation for Travel Promotion. The dots and their varied colour scheme are meant to represent the diversity of people and experiences that can be found in the United States.
To celebrate the 10th anniversary of the launch of its typeface library, Fontsmith has published a limited edition box-set of booklets designed by Thompson Brand Partners. The collection is the centre-piece of a campaign celebrating 10 Years in Type, aimed at raising awareness of the type agency as well as sales and enquiry levels. To create the individual booklets, Thompson interviewed the Fontsmith designers to illustrate the design of each font. The booklets sum up the best bits of the agency’s history, and together they form the prized piece designers will long to own.
A new pan-European advert for tissue brand Tempo has been created by Publicis London and Film Club Productions with the tagline ‘as life unfolds’. The animation promotes the Tempo Hanky Classic pocket packs of tissues. The advert features a boy on a bike racing to catch up with a girl, dispensing Tempo tissues to people he passes on the way. The ad ends with the tissue folding back into the pack. The campaign is supported by outdoor executions with print also created by Film Club’s Vida Vega.
The Gleneagles Hotel has launched a new brand campaign to bring to life the luxury and glamour of the highly esteemed five star resort. Each advert in the collection represents one of the hotel’s exceptional offerings; from its very own train station, to the championship golf courses, outdoor family activities, multi award winning spa, Michelin starred restaurant, corporate packages and holiday rental homes. The press campaign was created by London-based graphic design agency Burgess Studio. Portrait photographer Jason Bell shot the images.
North West TV Commercial Production company White Noise Productions has produced the new TV Campaign for I Love MCR’s Xmas campaign - MCR Loves Xmas. The I Love MCR campaign was developed by Visit Manchester in response to the riots in Manchester in August.
Manchester-based freelance illustrator Emma Reynolds has created pen and ink comic pages as part of a brief to create a short comic about ‘Marriage Equality’ for the non-profit organisation [MN]Love. The brief was to capture fragments of intimacy and closeness, and for the work to read genuinely for children and adults. Reynolds created a series of anthropomorphic characters responding to the question ‘What does marriage mean to you?’ captured through the eyes and camera of a dog director.
Dirty Design has designed and developed a suite of marketing material to promote Brunel’s ss Great Britain’s corporate venue hire for Christmas. Dirty Design was commissioned to art direct and manage a photography shoot to capture the ship’s Victorian decadence. The agency introduced a metallic duotone cover to the concept, which has been continued into further ss Great Britain marketing collateral.
FX Channel has launched an off-air campaign to promote TV series American Horror Story. The campaign, created by Preston creative agency Every1, runs across all of FX’s off air media including print, outdoor and digital.
Aardman Animations has unveiled a short film, entitled Pythagasaurus, as the first creation launched this year as part of Aardman’s self-funded short film programme. The film, voiced by Bill Bailey, Martin Trenaman and Simon Greenall, is the third created by the agency as part of this programme, with Fly and Blind Date launched last year.


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