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Beatbullying creates first global virtual march for Anti-Bullying week 2012


By Ishbel Macleod, PR and social media consultant

November 14, 2011 | 2 min read

Beatbullying has joined with partners such as MediaCom, M&C Saatchi, Frank PR, Facebook and Orange to launch The Big March 2012, the world's first global virtual march for children's rights.

The charity anticipates over two million avatars - all representing actual protesters - to take part in the march, building on the UK-only Big March held last year.

It is calling for people around the world to support The Big March 2012, which will take place on 1 March 2012 and last up to two days: from Manchester to Mumbai, from Naples to New Orleans, from Jerusalem to Johannesburg, and from Budapest to Brasilia. It will culminate with the delivery of a petition to the United Nations Building in New York; asking the United Nations to explicitly enshrine 'bullying' in the UN Convention on the Rights of the Child (UNCRC).

So far, celebrities supporting the march include Twiggy, Sir Michael Parkinson, Jedward, The Saturdays, Alesha Dixon and Louis Walsh. Several companies have also signed up as partners, including Facebook, Universal Music and Girlguiding UK.

MediaCom is allowing the online protest to cross its website and is also helping to secure free advertising space with global media owners to promote the activity worldwide.

Emma-Jane Cross, CEO of Beatbullying, said: "Violence amongst young people across the world is at epidemic levels. We have a child protection crisis on our hands, and we have a duty as global citizens to unite and insist that world leaders, politicians, communities and families stand up and take action.

"Thousands of young people have taken their own lives as a direct result of being bullied. This must stop.

"We're asking for the support of parents, teachers, young people, businesses and communities from all corners of the globe on The Big March 2012.”

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