The Drum Awards Festival - Official Deadline

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By Stephen Lepitak, -

November 14, 2011 | 1 min read

Adidas has implemented its virtual footwear wall at its F50 miCoach boot launch, held at the sport’s brand’s Oxford Street store in London over the weekend.

The wall includes interactive images and information on Adidas products, this time the new miCoach boot, with Start Judge Gill behind the London launch.

This included producing an online video to promote the boot, featuring footballing freestyler Billy Wingrove, who performed at the store as part of the launch event.

The wall also allows customers to interact with a digital replica and order the boot.

The boot records player’s specific data through an installed cell chip which captures 360 degree movement and is also able to measure key performance metrics such as speed and distance.


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