Results: Matmi named Agency of the Year at the Dadi Awards 2011
Matmi has been named as Digital Agency of the Year at this year's Dadi Awards, in association with Leeds Live it Love it.
The results were announced at a ceremony held Saville's Hall in Leeds, where the UK digital industry elite gathered to celebrate this year's achievements in online and digital marketing.
Other winners included Branded 3 which picked up the Grand Prix for its creation of Twitition, and the Chairman's award went to Judge Gill for the adiVERSE Virtual Footwear Wall.
Individual of the Year was named as Richard Ayers from Manchester City Football Club after an online poll voted for by digital professionals.
Judging this year's entries were chairman Phil Jones from Realtime Consultancy, Tom Evans, brand communications director for Jack Wills, Liz Sivell, executive creative director at Steel London, Seb Royce, executive creative director for Glue Isobar, Chris Mair, strategy director at Airlock, Simon Labbet, creative director at Saint London, Paul Hoskins, managing director of Precedent, Justin Eames, founder and director of Fish in a Bottle, Ian Kerrigan, executive creative director for Gyro, Stuart Mawhinney, deputy editor of Communications Division for The FA Group and Julian Walker, director at Embreo.
The full list of winners from the evening can be found below, while further information on the event, and how to enter next year's Dadi Awards, can be found at the official website.
Grand Prix
AWARD
Company: Branded3
Title: Twitition: create, share, and sign petitions using Twitter
Chairman’s Award
AWARD
Company: Start JudgeGill
Client: adiVERSE
Title: Connected Retail: adiVERSE Virtual Footwear Wall
Digital Agency of the Year
AWARD
Matmi
Dadi Individual of the Year
AWARD
Richard Ayers- Manchester City Football Club
Public Sector Website or Campaign
AWARD
Company: The Union
Client: Scottish Qualifications Authority
Title: Smart phones for smart kids
http://www.sqa.org.uk/sqa/41619.2558.html
Not-for-Profit / Charity Website or Campaign
AWARD
Company: LBi
Client: Macmillan Cancer Support
Title: Macmillan Infi-Knit
URL: http://www.youtube.com/watch?v=kbXCPngiEKs
AWARD
Company: Practical Action
Title: Fat of the Land
URL: www.practicalaction.org.uk/fat-of-the-land
Professional Services Website or Campaign
AWARD
Company: DesignUK
Client: Berwin Leighton Paisner (BLP)
Title: BerwinLeightonPaisnericity and the Graduate Recruitment Taxi Test campaign
URL: www.blplaw.com/trainee/index.cfm/take_the_challenge/1771
Financial Services Website or Campaign
AWARD
Company: Umpf
Client: Westfield Health
Title: World's first Ouch Map - adding Umpf to online health insurance brand
URL: www.health365.com
In-house Website or Campaign
AWARD
Company: Branded3
Title: Twitition: create, share, and sign petitions using Twitter
URL: www.twitition.com
Recruitment Website or Campaign
AWARD
Company: Lexis PR
Client: CWJobs.co.uk
Title: CWJobs.co.uk Augmented Reality CV
URL: http://arcv.cwjobs.co.uk/
Consumer Products or Services Website or Campaign
AWARD
Company: SapientNitro
Client: Lucozade
Title: THAT MOMENT. WHEN EVERYTHING CLICKS. WHEN THE ENERGY FLOWS. THERE IS A WORD FOR IT. YES
AWARD
Company: fuse8
Client: Soreen
Title: Soreen's record-breaking cake! (Bet you thought you’d never read that?)
Travel / Leisure / Sports Website or Campaign
AWARD
Company: Matmi New Media Design/Barrie D’Rozario Murphy
Client: United Airlines
Title: Optathlon
URL: http://www.optathlon.com/
Interactive, Entertainment Website, Game or Campaign
AWARD
Company: fish in a bottle
Client: Channel 4
Title: Battle of Britain: 303 Squadron Game
URL: http://www.channel4.com/play-win/303squadron/
Retail Website or Campaign
AWARD
Company: Ampersand
Client: Made.com
Title: Made.com: Luxuriously Affordable, Great Design
URL: http://www.made.com
Use of Visual Design
AWARD
Company: Made.com
Client: Made.com
Title: Made.com: Luxuriously Affordable, Great Design
URL: http://www.made.com
Use of Organic Search (SEO)
AWARD
Company: Epiphany Solutions
Client: Bank Fashion
Title: Cashing In On Internet Retail
Use of Paid Search (SEM)
AWARD
Company: Found
Client: Tempur
Title: Strategic Search tempered with Synchronised Success
Digital Media Strategy
AWARD
Company: EMI MUSIC
Client: Tinie Tempah
Title: Tinie Tempah: Disc-Overy
URL: www.tinietempah.com
Use of Email
AWARD
Company: Gyro
Client: Virgin Atlantic
Title: Well Red - Global Newsletter
Use of Affiliate Marketing
AWARD
Company: Found
Client: Tempur
Title: Digital Delivery tempered with Strategic Success
Campaign which became viral
AWARD
Company: TBG Digital
Client: Vodafone
Title: Vodafone - Evolution of mobile
URL: http://www.youtube.com/watch?v=883UlMNOuX4&hd=1
Use of Mobile
AWARD
Company: Mediaburst
Client: NHS
Title: Mobile healthcare has finally arrived
Use of Technical Innovation
AWARD
Company: Start JudgeGill
Client: adiVERSE
Title: Connected Retail: adiVERSE Virtual Footwear Wall
URL: http://www.youtube.com/embed/keYu7OouVX8
Video Website / Use of Video
AWARD
Company: EMI MUSIC
Client: Danger Mouse
Title: Danger Mouse: Rome
URL: http://www.youtube.com/v/ReH7zzj5GPc?version=3
Integrated Marketing Campaign
AWARD
Company: The Union
Client: STV
Title: Getting away with murder
Use of Social Media
AWARD
Company: Branded3
Title: Twitition: create, share, and sign petitions using Twitter
URL: www.twitition.com
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