The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

The Drum Awards For Digital Industries Social Media Drum News

Results: Matmi named Agency of the Year at the Dadi Awards 2011

Author

By The Drum Team | Editorial

November 11, 2011 | 7 min read

Matmi has been named as Digital Agency of the Year at this year's Dadi Awards, in association with Leeds Live it Love it.

The results were announced at a ceremony held Saville's Hall in Leeds, where the UK digital industry elite gathered to celebrate this year's achievements in online and digital marketing.

Other winners included Branded 3 which picked up the Grand Prix for its creation of Twitition, and the Chairman's award went to Judge Gill for the adiVERSE Virtual Footwear Wall.

Individual of the Year was named as Richard Ayers from Manchester City Football Club after an online poll voted for by digital professionals.

Judging this year's entries were chairman Phil Jones from Realtime Consultancy, Tom Evans, brand communications director for Jack Wills, Liz Sivell, executive creative director at Steel London, Seb Royce, executive creative director for Glue Isobar, Chris Mair, strategy director at Airlock, Simon Labbet, creative director at Saint London, Paul Hoskins, managing director of Precedent, Justin Eames, founder and director of Fish in a Bottle, Ian Kerrigan, executive creative director for Gyro, Stuart Mawhinney, deputy editor of Communications Division for The FA Group and Julian Walker, director at Embreo.

The full list of winners from the evening can be found below, while further information on the event, and how to enter next year's Dadi Awards, can be found at the official website.

Grand Prix

AWARD

Company: Branded3

Title: Twitition: create, share, and sign petitions using Twitter

Chairman’s Award

AWARD

Company: Start JudgeGill

Client: adiVERSE

Title: Connected Retail: adiVERSE Virtual Footwear Wall

Digital Agency of the Year

AWARD

Matmi

Dadi Individual of the Year

AWARD

Richard Ayers- Manchester City Football Club

Public Sector Website or Campaign

AWARD

Company: The Union

Client: Scottish Qualifications Authority

Title: Smart phones for smart kids

http://www.sqa.org.uk/sqa/41619.2558.html

Not-for-Profit / Charity Website or Campaign

AWARD

Company: LBi

Client: Macmillan Cancer Support

Title: Macmillan Infi-Knit

URL: http://www.youtube.com/watch?v=kbXCPngiEKs

AWARD

Company: Practical Action

Title: Fat of the Land

URL: www.practicalaction.org.uk/fat-of-the-land

Professional Services Website or Campaign

AWARD

Company: DesignUK

Client: Berwin Leighton Paisner (BLP)

Title: BerwinLeightonPaisnericity and the Graduate Recruitment Taxi Test campaign

URL: www.blplaw.com/trainee/index.cfm/take_the_challenge/1771

Financial Services Website or Campaign

AWARD

Company: Umpf

Client: Westfield Health

Title: World's first Ouch Map - adding Umpf to online health insurance brand

URL: www.health365.com

In-house Website or Campaign

AWARD

Company: Branded3

Title: Twitition: create, share, and sign petitions using Twitter

URL: www.twitition.com

Recruitment Website or Campaign

AWARD

Company: Lexis PR

Client: CWJobs.co.uk

Title: CWJobs.co.uk Augmented Reality CV

URL: http://arcv.cwjobs.co.uk/

Consumer Products or Services Website or Campaign

AWARD

Company: SapientNitro

Client: Lucozade

Title: THAT MOMENT. WHEN EVERYTHING CLICKS. WHEN THE ENERGY FLOWS. THERE IS A WORD FOR IT. YES

AWARD

Company: fuse8

Client: Soreen

Title: Soreen's record-breaking cake! (Bet you thought you’d never read that?)

Travel / Leisure / Sports Website or Campaign

AWARD

Company: Matmi New Media Design/Barrie D’Rozario Murphy

Client: United Airlines

Title: Optathlon

URL: http://www.optathlon.com/

Interactive, Entertainment Website, Game or Campaign

AWARD

Company: fish in a bottle

Client: Channel 4

Title: Battle of Britain: 303 Squadron Game

URL: http://www.channel4.com/play-win/303squadron/

Retail Website or Campaign

AWARD

Company: Ampersand

Client: Made.com

Title: Made.com: Luxuriously Affordable, Great Design

URL: http://www.made.com

Use of Visual Design

AWARD

Company: Made.com

Client: Made.com

Title: Made.com: Luxuriously Affordable, Great Design

URL: http://www.made.com

Use of Organic Search (SEO)

AWARD

Company: Epiphany Solutions

Client: Bank Fashion

Title: Cashing In On Internet Retail

Use of Paid Search (SEM)

AWARD

Company: Found

Client: Tempur

Title: Strategic Search tempered with Synchronised Success

Digital Media Strategy

AWARD

Company: EMI MUSIC

Client: Tinie Tempah

Title: Tinie Tempah: Disc-Overy

URL: www.tinietempah.com

Use of Email

AWARD

Company: Gyro

Client: Virgin Atlantic

Title: Well Red - Global Newsletter

Use of Affiliate Marketing

AWARD

Company: Found

Client: Tempur

Title: Digital Delivery tempered with Strategic Success

Campaign which became viral

AWARD

Company: TBG Digital

Client: Vodafone

Title: Vodafone - Evolution of mobile

URL: http://www.youtube.com/watch?v=883UlMNOuX4&hd=1

Use of Mobile

AWARD

Company: Mediaburst

Client: NHS

Title: Mobile healthcare has finally arrived

Use of Technical Innovation

AWARD

Company: Start JudgeGill

Client: adiVERSE

Title: Connected Retail: adiVERSE Virtual Footwear Wall

URL: http://www.youtube.com/embed/keYu7OouVX8

Video Website / Use of Video

AWARD

Company: EMI MUSIC

Client: Danger Mouse

Title: Danger Mouse: Rome

URL: http://www.youtube.com/v/ReH7zzj5GPc?version=3

Integrated Marketing Campaign

AWARD

Company: The Union

Client: STV

Title: Getting away with murder

Use of Social Media

AWARD

Company: Branded3

Title: Twitition: create, share, and sign petitions using Twitter

URL: www.twitition.com

In Association With:
Leed Live It Love It
Sponsored By:
News InternationalAd Alyser
Supported By:
The DrumminetworkRecommended Agency Register
The Drum Awards For Digital Industries Social Media Drum News

Content created with:

More from The Drum Awards For Digital Industries

View all

Trending

Industry insights

View all
Add your own content +