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Profero wins Agency of the Year at BIMA awards 2011


By The Drum Team, Editorial

November 11, 2011 | 1 min read

AMV BBDO London has picked up the Grand Prix at this year’s British Interactive Media Association Awards which were announced tonight (10 November) at Fabric, while Agency of the Year went to Profero, alongside four other trophies.

AMV BBDO picked up the Grand Prix for its anti-knife campaign ‘Who Killed Deon?’ for the Metropolitan Police, which used knife crime reconstructions online and across social networks to engage a young audience.

AKQA also won three awards, while Endemol/Monterosa picked up two.

Justin Cooke, chair of BIMA, said: “The calibre of the winners and nominees of the 2011 BIMA Awards proves once again that when it comes to digital media, British talent sets the standard and leads the world.”

The full list of winners can be viewed here.

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