Ad of the Day: Matalan - Snow Globes

Matalan's Christmas effort steals the conceit from the film 'Inception' and turns it into something a great deal more entertaining than Christopher Nolan managed in his vastly overrated movie. Each scene turns out to be inside another snow globe.

Agency: Bartle Bogle Hegarty

Creative Team: Andy Clough / Richard McGrann TV Producer: Georgina Kent Film Prod Co: Rattling Stick

Director: Steve Cope

Producer: Kate Taylor (P)

Dir of Photography: Ian Murray

Post-Prod House: Absolute Post / The Mill Editing House: Stitch

Editor: Tim Hardy

Every day, advertising review website Reviews chooses an advert currently running on UK screens as a stand out piece of creative, while offering and evaluation of the work.

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