UM handed global media account for ExxonMobil
Energy giant ExxonMobil has appointed UM to handle its global media account.
The appointment followed a year-long global pitch process, with ExxonMobil working with a number of media agencies internationally, including UM, OMD and MPG.
UM was previously responsible for chemical and lubricants with the company, a brief that has now been expanded to see it look after media for fuel and corporate image advertising.
Global creative will be largely handled by BBDO, which previously worked alongside McCann Erickson and EuroRSCG.
Last year, the business spent between $120m and 300m on measured media.
Jacki Kelley, global CEO at UM, said: "We're delighted at this outcome, which is a result of the most significant global team effort in a very long time. Our relationship with ExxonMobil is one of the longest in the ad business. Not only have we consolidated that, we have expanded it, and we look forward to working with the business in the months and years to come.”
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