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Two thirds of Facebook & Twitter users ignore marketing messages

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By John Glenday | Reporter

November 10, 2011 | 1 min read

A survey of Britain’s social media users has found that approximately two thirds are not interested in engaging with brands.

More than 72,000 users of Facebook and Twitter were quizzed for the study, including 2,093 Britons, with 61% proclaiming themselves unwilling to engage with brands.

This is markedly more than the number who are unwilling to engage with such material in other countries, which averages around 57% in the developed world.

One fifth of Brits agreed with the proposition that social networks provided a good outlet to buy products versus 40% elsewhere.

Facebook and pretended to the throne Google+ are investing heavily in branded pages, lured by expected advertising revenues of $2.8bn on Facebook alone.

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