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By The Drum Team | Editorial

November 10, 2011 | 1 min read

Lingerie and sex toys retailer Ann Summers has launched its first ever TV ad.

It made its debut with a two-minute spot during Wednesday's episode of The Only Way Is Essex on ITV2.

The ad shows 10 real women out of thousands who applied to be the new face of the brand earlier this year.

It ends with a call to action to go to the Ann Summers website and vote for an overall winner.

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