The National Centre for Young People with Epilepsy has undergone a rebrand to become Young Epilepsy, undertaken by Thompson Brand Partners.
The UK charity, which supports 112,000 children and young people with epilepsy, alongside their families, appointed Thompson late last year, following a four-way credentials pitch.
This led to the decision to change its name and rebrand the charity as Young Epilepsy, launched last week alongside a range of applications such as signage, new web templates, banners, a corporate brochure and newsletters, as well as brand guidelines.
The thinking behind the new identity saw the creation of a logo that will change occasionally to include elements drawn by the students of St Piers School and the FE College, owned and managed by the charity.
Nick Ramshaw, managing director of Thompson Brand Partners, commented: “The organisation began to change from a location based health and education provider in Surrey, to a national epilepsy charity supporting children and young people around three years ago. What we have been able to do is help them decide on a more appropriate name and then use branding to communicate this re-position effectively and imaginatively.”
Meanwhile, the charity has also appointed Kristy MacLeod as its head of communications, joining from Breakthrough Breast Cancer where she held the role of media relations manager.