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PerfectHome appoints Uber and Brilliant Media to raise awareness

By Ishbel Macleod | PR and social media consultant

Uber Agency

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article

November 10, 2011 | 2 min read

PerfectHome has appointed Uber, who has partnered up with Brilliant Media, to raise awareness of and drive footfall to its stores and assist in new store developments.

Both agencies collaborated to develop an 18-month strategy including a full multichannel approach of TV, press, door-to-door, radio, online and social.

The initial media campaign will focus on the Midlands and north of England, with expansion into further areas via a mix of off and online media.

Alan Baker, account director at Uber, said: “This is another great win for both businesses and further enforces our long-term working relationship with Brilliant Media. It really shows how effective a campaign can be when strategy, creative, planning and media work hand-in-hand. ”

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Mike Cooper, commercial director at PerfectHome, added: “PerfectHome was established in 2006 and since then we’ve grown to be a successful business, employing in the region of 440 staff. We recognised that to maintain this level of growth and success we needed to work with a team that would help us to achieve this, and it was clear from the outset that Uber and Brilliant Media were the ones to do it.”

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