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Coutts Drum News London

New brand identity for Coutts by Coley Porter Bell


By The Drum Team | Editorial

November 10, 2011 | 1 min read

Coutts has launched a new identity and positioning, developed by Coley Porter Bell.

The repositioning of the brand saw the agency reposition the identity, initially working with Pentagram to do so, in order to create a visual identity that could be rolled out across the global financial business.

The bank will also showcase new window installations at its head off in London.

Coutts Drum News London

Content created with:

Coley Porter Bell

Seduce the subconscious, and convince the conscious. We leverage neuroscience to create Beautifully Persuasive brands that grow. 


Brand Strategy Brand Identity Innovation and Naming Branded Environment Packaging (structural and graphic) Digital Branding and Branded Content

Coley Porter Bell is a global full-service branding agency. Part of the Ogilvy & Mather group, we have 36 years experience of bringing fresh thinking to brands based on a deep understanding of consumers and markets. 

We're big fans of neuroscience. It helps us see how most of our decisions are made, in an instinctive, rapid-response way called 'system 1'. It's in system 1 that 90% of the information influencing us is visual. Later, we rationalise our decisions in our 'system 2' brain - or the reflective, logical part. 

We believe that as brand owners, strategists and designers, we need to create brands that can both seduce the subconscious (system 1) and convince the conscious (system 2). 

At Coley Porter Bell, we leverage neuroscience to think differently, more visually. Our Visual Planning process addresses both systems in the brain, helping us to create brand strategies and identities that add real value, create loyalty and ultimately grow your brand and bottom line. 

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