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Coutts

New brand identity for Coutts by Coley Porter Bell

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By The Drum Team, Editorial

November 10, 2011 | 1 min read

Coutts has launched a new identity and positioning, developed by Coley Porter Bell.

The repositioning of the brand saw the agency reposition the identity, initially working with Pentagram to do so, in order to create a visual identity that could be rolled out across the global financial business.

The bank will also showcase new window installations at its head off in London.

Coutts

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Coley Porter Bell

Seduce the subconscious, and convince the conscious. We leverage neuroscience to create Beautifully Persuasive brands that grow. 

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