By Ishbel Macleod, PR and social media consultant

November 10, 2011 | 1 min read

Heinz has this week launched an advert for its new Squeeze & Stir soup range, created by AMV BBDO.

The ad forms part of a £2 million brand investment, and will run for four weeks.

It aims to show how the soup can be used anywhere, by mixing the concentrate with hot water, by showing people holding vegetables with handles instead of mugs of soup.


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