The Drum Awards Festival - Official Deadline

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By Ishbel Macleod, PR and social media consultant

November 10, 2011 | 2 min read

Aurasma has announced that it is working with the UK Government and Tech City to create a series of apps, including the official Tech City app.

Aurasma uses advanced image and pattern recognition to recognise and understand images and objects in the real world, blending them with interactive content such as videos and animations called “Auras”. Tech City companies are now invited to use Aurasma’s free Developer Studio to create Auras, with Trampery, Moo.com and SongKick already involved.

Mike Lynch, CEO of Autonomy, said: “Tech City highlights all the creative companies located from Silicon Roundabout to the Olympic Park. In showcasing the brilliant talent we have here in the UK, it seems absolutely right that Aurasma – developed in this country by Autonomy - has been chosen as an enabling technology by Tech City.”

At the Tech City event at the Trampery earlier today, Prime Minister David Cameron, said: "I’ve just seen Aurasma in action and it’s clear this app is about to change the way we see and interact with information. It's fantastic that a technology like Aurasma, developed right here in the UK by Autonomy, is now being made freely available to all the innovative and creative companies that make up Tech City. It's collaboration like this that makes Tech City such a magnet for talent and investment."

The Trampery logo below is Aurasma-enabled.

Trampery UK Government Tech City UK

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Aurasma

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