Training at Currys PC World is being guided by Darth Vader according to this ad which, like last year's Christmas ad, delves into Star Wars iconography.
Vader's involvement certainly explains the staff's tough approach to selling extended warranties.
Agency: M & C Saatchi
Creative Team: Orlando Warner
TV Producer: Ronae Rayson
Film Prod Co: MJZ
Director: Rocky Morton
Producer: Chris McBride
Dir of Photography: Barry Ackroyd
Post-Prod House: MPC
VFX Producer / Supervisor: Dionne Archibald Editing House: Final Cut
Editor: Rick Russell
Audio House: Wave
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