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By The Drum Team, Editorial

November 10, 2011 | 1 min read

Training at Currys PC World is being guided by Darth Vader according to this ad which, like last year's Christmas ad, delves into Star Wars iconography.

Vader's involvement certainly explains the staff's tough approach to selling extended warranties.

Agency: M & C Saatchi

Creative Team: Orlando Warner

TV Producer: Ronae Rayson

Film Prod Co: MJZ

Director: Rocky Morton

Producer: Chris McBride

Dir of Photography: Barry Ackroyd

Post-Prod House: MPC

VFX Producer / Supervisor: Dionne Archibald Editing House: Final Cut

Editor: Rick Russell

Audio House: Wave

Every day, advertising review website Reviews chooses an advert currently running on UK screens as a stand out piece of creative, while offering and evaluation of the work.

Retail Ad of the Day Star Wars

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