Ad of the Day: Currys / PC World - Vader's Visit

Training at Currys PC World is being guided by Darth Vader according to this ad which, like last year's Christmas ad, delves into Star Wars iconography.

Vader's involvement certainly explains the staff's tough approach to selling extended warranties.

Agency: M & C Saatchi

Creative Team: Orlando Warner

TV Producer: Ronae Rayson

Film Prod Co: MJZ

Director: Rocky Morton

Producer: Chris McBride

Dir of Photography: Barry Ackroyd

Post-Prod House: MPC

VFX Producer / Supervisor: Dionne Archibald Editing House: Final Cut

Editor: Rick Russell

Audio House: Wave

Every day, advertising review website Reviews chooses an advert currently running on UK screens as a stand out piece of creative, while offering and evaluation of the work.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.