Hewlett Packard agency quits after 16 years: 'Too much chaos'
The agency that created great campaigns for Hewlett Packard - “The Computer Is Personal Again” and “Everything Is Possible” to name but two - has parted company with the Silicon valley giant after 16 years.
Goodby Silverstein & Partners has resigned its remaining Hewlett-Packard business, AdWeek reports today.
“We’ve decided to move on and give another agency a chance,” Rich Silverstein, GSP’s co-founder and co-chairman told the US magazine.
HP has been though the wars in recent years. Three CEOs have been pushed out. Former eBay chief executive Meg Whitman became CEO in September, replacing Leo Apotheker, who was in the job just 11 months.
Adweek quotes one observer as saying that Goodby Silverstein & Partners cared deeply about HP for so many years, "but there have been so many administrations, so many CMOs, so many soap operas, so many things constantly changing and moving . . . There was too much chaos and it was becoming too hard on the agency and the people who worked on the business.”
Another source said GSP had lived through three or four changes in management in the last year.
Despite all that, HP is still the world's leading PC manufacturer, operating in nearly every country.
HP’s Imaging Printer Group business is now said to have moved to BBDO.
GSP, which does not plan layoffs, will continue its latest pro-bono work with HP, “Hacking Autism.”