The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Guinness World Records Google Technology

Guinness World Records launches video library app on Chrome with Tokyo Digital

Author

By Ishbel Macleod | PR and social media consultant

November 9, 2011 | 2 min read

The Guinness World Records has launched a bespoke record-breaking video channel on Google’s Chrome Web Store, created by Tokyo Digital.

The ‘Guinness World Records – Record Player’ app, which launched last month, allows users to search record-breaking content by date, popularity or categories.

It was built primarily in HTML5, incorporating the latest web features including offline data caching, HTML video and CSS transitions.

Aaron Bimpson, managing director of Tokyo Digital, said: "Guinness World Records is a fascinating brand and we hope we've helped capture their global appeal when designing the video channel app. HTML5 is the going to play a huge part in the future of web development, and we're thrilled to be part of this movement and to be involved in such interesting projects as this."

Katie Forde, head of digital from Guinness World Records, said: “We’re a fifty five year old brand that is a relevant to people today as we were when we started, we’ve achieved that through a focus on exciting, entertaining content and by seeking out the latest technologies to allow people to enjoy and engage with world records. We are impressed with the app created by Tokyo Digital and the popularity that it has already achieved.”

Guinness World Records Google Technology

Content created with:

Tokyo Digital

Find out more

More from Guinness World Records

View all

Trending

Industry insights

View all
Add your own content +