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Public Transport

First bus launches prize giveaway in Glasgow with Frame


By Ishbel Macleod, PR and social media consultant

November 9, 2011 | 2 min read

First bus passengers in Glasgow could win prizes such as TVs, Kindles and iPods in a giveaway which forms part of the company’s autumn’s marketing campaign.

Customers are being urged to check the back of their tickets to see if they have won a prize or a gift. Customers who get a mystery prize ticket when they get on board will be able to check if the number on their ticket is a winner on the website, while other tickets carry 2for1 deals with firms including Blockbuster and Merlin Entertainments.

‘Freebies’ for the campaign were sources by Glasgow-based Frame, who was also responsible for producing the creative.

The giveaway forms part of First’s autumn advertising campaign: ‘We Believe - there has never been a better time to get on board with First’. The campaign also includes advertising on local buses and local radio stations, as well as a leaflet doorstep drop.

Emma Latimer, PR Manager for First Glasgow said: “The multi million prize giveaway competition is like something straight from Charlie and the Chocolate factory, but even better as all our customers will get a ticket and the vast majority win a prize or gift.

“As well as the desirable gadgets such as TVs, Kindles and iPods, there are thousands of other prizes including days out, shopping sprees and cinema trips and of course bus travel. We are looking forward to all our customers checking their bus tickets each day to see what they have won.

“This fun promotion is just one of a number of marketing initiatives we are carrying out across our network this autumn to promote bus travel. Customers should also check their doormat and listen to local radio, as well as watching our local TV advert, to see what is available in their area.”

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