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Epson appoints Stay Sourced to support Christmas campaign


By Ishbel Macleod, PR and social media consultant

November 9, 2011 | 2 min read

Printers and printer accessories supplier Epson has appointed Stay Sourced to support its experiential Christmas peak campaign and Fly Away with Epson promotion, both of which will launch this month.

A spokesperson from Epson said: “The Christmas peak campaign is the largest annual UK campaign that we deliver to customers across more than 100 stores nationwide. Not only do we have to make sure that the in-store activity and experiential elements to the campaign provide consistent messaging but also that the materials produced give the right impression of Epson. We don’t want inconsistent branding or poor quality items and we know that when we work with Stay Sourced they will deliver on time, within our budgets and to our specifications.

“We have worked with Stay Sourced for the last three years and can trust them to go out of their way to help us and to provide us with exceptional customer service. It isn’t always easy to manage every element of a campaign of this size and working with a company like Stay Sourced, who care about meeting deadlines, means that we have an extra pair of hands as opposed to just an additional supplier to deal with.”

The Fly Away with Epson promotion, one of the largest rolled out by the brand, offers consumers who purchase a qualifying Epson printer the opportunity to claim a return flight to one of a number of European destinations including Barcelona, London and Paris. It will be supported by peak field marketing activity to ensure full impact in-store during the festive season. The promotion will run until 15 January.


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