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By Ishbel Macleod, PR and social media consultant

November 9, 2011 | 2 min read

Edinburgh Sparkles, the city’s Christmas campaign, has launched with a TV advert to support activities such as the weekly treasure hunt in the run up to Christmas.

Produced in-house by STV, and overseen by the Marketing Edinburgh team and Wire Media, the 22 second advert promotes Edinburgh and the Edinburgh Sparkles website.

The Edinburgh Sparkles treasure hunt invites the public to log onto Twitter at 5.30pm on Thursdays and find the hashtag #edintreasure, where clues will be released every 10 minutes until someone cracks the clue and finds the hidden treasure. The prizes include an exclusive trip to the Zoo to meet the pandas, a special cooking masterclass at Michelin starred restaurant 21212, and a diamond necklace worth over £1000.

Lucy Bird, chief executive of Marketing Edinburgh, the organisers behind the Sparkles campaign and its treasure hunt, said: "We received some fantastic feedback from those taking part in the first part of the treasure hunt - and we think people will be just as eager to unlock the clues to win this week's fantastic prize. It's a wonderful way to engage with the city's retailers, to push footfall into the city centre - and of course for residents to win some money-can't-buy gifts in the lead up to Christmas."

Organised by Marketing Edinburgh and designed to attract day-trippers and short-break visitors, 'Edinburgh Sparkles' is the result of a significant public private sector partnership, including Essential Edinburgh representing Levy-paying businesses, John Lewis, Edinburgh Airport, Princes Mall, The Gyle and the City of Edinburgh Council.


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