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Wiley hires Boutique Media to push official Olympics books

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By The Drum Team | Editorial

November 8, 2011 | 2 min read

Leeds agency Boutique Media Communications has been appointed by Wiley to promote a range of official Olympics books in the lead up to London 2012.

New win for Boutique

The first two books ‘The Games’ and ‘Heat of the Moment’ will be promoted on TalkSport along with a six-sheet digital rail pack running throughout November.

Boutique director David Byrne said: "As one of the official publishers of the London 2012 Olympic & Paralympic Games, they have nine books to promote around the event, which creates a real opportunity for us to think a little differently and creatively about promoting the range of titles within the portfolio."

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