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By The Drum Team | Editorial

November 8, 2011 | 1 min read

Mobile phone company Doro has launched a new TV ad created by Owl Marketing Solutions.

The spot is voiced by Downton Abbey star Hugh Bonneville and promotes Doro's phones as easy-to-use, easy-to-see and easy-to-hear.

It will run during the daytime from now through to Christmas Eve on Channel 4, ITV1, ITV3 and Channel Five. Doro has cut different endings for the ad to promote its retail partners Virgin, Tesco, Orange and Currys.

Chris Millington, managing director of Doro UK & Ireland, said: "This latest campaign marks our fourth venture into UK television advertising. Previous campaigns have helped us establish Doro as category leader in a fiercely competitive market while enjoying year-on-year growth.

"We're confident in the run up to Christmas both our new TV ads and online media campaign will prove to be even more successful."

The TV advertising is backed by an online display ad campaign intended to drive traffic to Doro's website and its retail partners.