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ITV eyes Netflix tie up in broadcast rights boom

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By John Glenday | Reporter

November 8, 2011 | 1 min read

ITV could be poised to grant video streaming service Netflix access to its archive of broadcast content ahead of its imminent UK launch.

Such a pairing would grant Netflix a significant marketing boost ahead of its launch and give ITV a suitable partner from which to build its pay revenue strategy

The tie up comes amidst talk of advanced negotiations taking place between both parties and follows close on the heels of a partnership agreement with MGM – giving the streaming service rights to Peter Jackson’s upcoming Hobbit two parter amongst others.

In addition to ITV Netflix is also undertaking negotiations with Channel 4, Lionsgate, Momentum pictures and Warner Bros to bolster the formats output.

Netflix’s arrival has sparked a bidding war between LoveFilm, BSkyB and even YouTube for such rights.

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