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Animation Wallace and Gromit

Wallace and Gromit maker Aardman set to look abroad to compete with cheaper foreign competitors


By The Drum Team, Editorial

November 7, 2011 | 2 min read

Four-time Oscar winning animation house Aardman has warned that it may have to halt production in the UK due to expense.

Speaking to Radio 4’s World This Weekend, the company’s head of TV, Miles Bullough, said that the UK’s animation industry was in ‘crisis’ as companies competed with cheaper foreign competitors.

"When a company like Aardman is considering offshoring stop-frame animation, which we are at the moment, something's got to be wrong," commented Bullough who highlighted the tax credit of between 15-20% for films being made in the UK, while nothing similar was on offer for UK TV animation.

"There is genuinely a crisis. HIT, a beacon of excellence in children's animation in the UK and maker of Bob the Builder and Pingu, has just been bought by US company Mattel.

Do we want to see Bob the Builder driving on the right-hand side of the road?”

"Cosgrove Hall, known for Dangermouse and Avenger Penguins, is sadly no longer with us,” he added.

Animation Wallace and Gromit

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