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By Hugh Jordan

November 7, 2011 | 1 min read

Brand Communications agency, Purpose has created a B2B campaign for Epson, reminding businesses of the benefits of inkjet versus laser printing.

Using a combination of video, impactful 3D animation and rich media formats, the ads feature Epson business inkjet printers dynamically changing from one object to another as metaphor to convey the way in which business inkjet printing is changing.

“We knew we wanted to find a visually arresting way to cut through the many messages that audiences are often bombarded with online,” said Ranzie Anthony, creative director at Purpose.

“This B2B campaign uses a highly visual aesthetic, providing as much information as possible in expandable rich media formats, reducing the need for business audiences to leave the websites that they are visiting.”

The campaign launched in the UK in late October and will see a Pan European and Middle East rollout across 25 Epson markets. It will be further developed across print advertising and POS.


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Purpose is a creatively driven brand consultancy. We help our clients to build brands that stand out, connect and prosper. 

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