Matalan launches Christmas promotion with the if agency

Matalan launches Christmas promotion

Matalan is launching a nationwide Christmas promotion this week with the if agency.

The promotion is open to all Matalan Reward Card holders and shoppers will be entered every time they swipe their card, either in-store or online, with one customer winning £12,000 worth of treats and experiences throughout 2012.

Prizes include an all inclusive holiday to St Lucia or Barbados, a week’s cottage holiday, monthly cinema tickets, meals out and yearly magazine subscriptions, as well as £500 worth of vouchers to spend on Matalan’s Spring/Summer and Autumn/Winter 2012 collections.

The winner will be expected to write a monthly blog on the Matalan website about their exploits.

Jane Moore, account director at The if agency, said: “As a business, Matalan recognises the next 12 months will be hard for most people so it challenged us to come up with an idea that would give that feel good factor. This is the biggest promotion of the year and I’m sure the prizes will really make someone’s 2012 as those little luxuries go a long way.”

A spokesperson from Matalan commented: “We’re really excited about the Christmas promotion and we can’t wait to announce the winner so those treats can start flowing. We really value our customers, and appreciate the position that many are now in, so we hope the idea brings a lot of fun to one lucky shopper and their family.”

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.