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By The Drum Team, Editorial

November 7, 2011 | 1 min read

Westland's bird food brand Peckish will launch its first TV ad tonight as part of an advertising push costing more than £1m.

Not only is it a TV debut for Peckish, but the company claims it is the first time any bird food brand has advertised on mainstream TV.

The ad was created by TBWA\Manchester in association with visual effects company Jellyfish, and was directed by Chris Gaffey at The Mob Film Company.

It promotes the relaunch of the brand's wild bird food and will run until 27 November on channels including ITV, Channel 4, Channel 5 and Sky channels.

Jen Richardson, brand manager at Peckish, said: “This is the first time that a bird feed advert has ever aired on mainstream TV. We needed something special that was going to both grab the attention and gain the trust of bird feeders with an accessible and clear message.”

Media buying has been handled by MEC Manchester. Its managing director Mick Style said: "The campaign is sure to strike a chord with our target audience and help to contribute to Westland Horticulture’s expanding repertoire."

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