The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

November 7, 2011 | 1 min read

Bell's whisky has launched a new TV ad featuring the Beverly Hills Cop theme tune played on glass tumblers.

The 30 second spot shows the 'Bell's Tumbler Orchestra' recreating the Axel F song in their own unique style before ending with the strapline 'The Perfect Blend'.

If you ask us it's better than the Crazy Frog version.

Bell's advertising is handled by London agency Adam & Eve.

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