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By The Drum Team, Editorial

November 7, 2011 | 1 min read

Ann Summers is getting ready to launch its first TV ad, which will run during Wednesday's installment of The Only Way Is Essex.

The star of the two-minute spot will be a model recruited through a social media competition to find The Face of Ann Summers.

Short teaser spots have been running ahead of the ad and the winner's unveiling on Wednesday.

The campaign has been created as part of a multi-channel partnership between Ann Summers and ITV.

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