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By Stephen Lepitak | -

November 7, 2011 | 1 min read

The Christmas campaign for Marks & Spencer ran for the first time last night during The X Factor eviction programme, featuring finalists from the show itself.

The 16 acts featuring in this year’s live shows join together to perform When you Wish Upon A Star in the advert, created by Rainey Kelly Campbell Roalfe/Y&R.

The campaign will run until the X Factor final next month.

Steve Sharp, executive director of marketing at Marks and Spencer, said: "Our TV campaigns have become almost legendary and for many customers mark the start of Christmas.

"This year we wanted to surprise them with something really special and I think we've delivered.

"The X Factor version of the song is simply magical, giving a contemporary twist to a Christmas classic, just like M&S this year."

Marks and Spencer The X Factor Retail

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