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New version of Pin-Drop app in development

By Hugh Jordan

November 4, 2011 | 2 min read

A new version of digital agency Caffeinehit’s popular place-mapping app, Pin Drop is launching in beta mode next week, The Drum understands.

Pin Drop first hit the app store in February this year. Unlike Google maps, which only allows one pin drop at a time, or Foursquare, which is tied to venues and places, Pin Drop lets users mark anything – and as many things – as they please.

“Pin Drop lets you drop, categorise and add a description and media to as many pins as you can shake a stick at,” Andy Ashburner, director at Caffeinehit explains. “So far we've heard of users utilising the app for genealogy, geocaching, rating and reviewing restaurants and marking places they've visited around the world.”

Full feature specs for the new app are being kept under wraps until it's ready for full release – expected to be early December – but Ashburner has high hopes for the new version.

“We're taking the app to the next level with both its functionality and simplicity,” Ashburner told The Drum. “We feel we've succeeded in developing something that could be a replacement for Google maps on the iPhone.”

A website will be launched in December to go alongside the new version.

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