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Made in Chelsea Fashion Drum News

Made in Chelsea's Rosie Fortescue releases fashion blog


By The Drum Team | Editorial

November 4, 2011 | 1 min read

Reality TV personality Rosie Fortescue, who appears in Made in Chelsea, has commissioned a newly launched boutique agency with creating her style blog.

The AtFashionForte site will be maintained by Clerkenwell agency Warm & Fuzzy, delivering content to fans of Fortescue, as is targeting the involvement of leading fashion brands.

Lee Flanaghan, managing director of Warm & Fuzzy, commented: “More and more brands are tapping into genuine and authentic product recommendation via the social media websites of people in the public eye.

“That’s especially true in structured reality shows and their online spin-offs, which increasingly blur the boundaries between the viewer and the viewed.”

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