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Hardy's sponsors MasterChef Live and BBC Good Food Shows


By The Drum Team, Editorial

November 4, 2011 | 2 min read

Accolade Wines has announced that its Australian wine brand Hardy’s will sponsor and carry out sampling at MasterChef Live and the BBC Good Food Shows.

The exclusive sponsorship deal will see Hardy’s support the MasterChef Restaurant Experience and bar located within each show, also serving the wine with its menu.

Hardy’s will also have a stand to showcase the heritage and versatility of its range, with samples being offered during the event.

Philip Goodband, master of wine, will host a number of food and wine-tasting sessions for the brand also, with vouchers for each tasting session also being made available to visitors from the stand.

Neil Anderson, marketing controller at Accolade Wines, commented: “Hardys sponsorship of MasterChef Live and the BBC Good Food Shows is ideal for the brand because it allows us to showcase Hardys wide range of quality wines which appeals to different consumers and are perfect for different occasions. We’re very excited to be a part of these prestigious events and anticipate a fantastic year of attendance with significant traffic to our stand.”

MasterChef Live will run from 11 – 13 November at London Olympia, while BBC Good Food Show Winter will be held between 23 and 27 November at NEC in Birmingham.


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