Dixons Retail appoints Brass to develop online research community

Dixons Retail has appointed Brass to develop and manage its first research online community.

The London-office of the agency will handle the two-year project which will include the incorporation of ongoing research for Curry’s, PC World and Dixons.co.uk customers.

Over 10,000 community members will be recruited and engaged with through a range of research issues, including customer segmentation, new products, focus groups and campaign development.

Liz Lamb, head of research at Dixons Retail, explained, “The development of an online community for our retail brands provides an excellent opportunity to further engage with our customers and we see further opportunities to expand this platform as we build on the valuable information it will provide.”

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