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By The Drum Team, Editorial

November 4, 2011 | 1 min read

An online campaign promoting Nikon COOLPIX AW100 has been launched, featuring ‘Camo Bear’.

Created by Stockholm and Amsterdam creative agency Perfect Fools, the 90-second short film aims to exemplify how durable the camera is.

To do this, the film centres around Camo Bear, a camouflaged-coloured extreme sports enthusiast, and will be seeded online across blogs and video sites.

Camo Bear will feature as part of Nikon’s I AM NIKON campaign across social media, blogs and TV adverts.

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