Matalan launches its Christmas campaign tonight with a 60 second TV ad dubbed ‘Snowglobes’.
Created by BBH, characters in the advert rise and fall through the air as being shaken inside a snowglobe. Following the advert's full airing tonight, a series of 10 and 20 second cutdowns will play up until Christmas, focusing on Matalan’s core brand pillars; quality, design, value and service.
Carly Hughes, Head Of Brand at Matalan said: Christmas is a time for coming together, be it with friends or families. The campaign brilliantly captures these everyday moments and showcases the great quality Matalan product for the whole family all with a sprinkling of Christmas magic .”
The Snowglobe campaign will run across TV, print and online. Media planning and buying has been handled by Feather Brooksbank.