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Heathrow

Heathrow retains iCrossing for digital marketing brief

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By Ishbel Macleod, PR and social media consultant

November 3, 2011 | 2 min read

Heathrow has retained iCrossing for a three year digital marketing brief covering online display advertising, paid and natural search marketing and affiliate marketing.

The appointment follows a tender process by Heathrow and builds on iCrossing’s existing search marketing activity for the brand since 2006.

Nick Adderley, marketing and insight director at Heathrow, said: “We’ve worked with iCrossing on search marketing over the past five years and this extension of the relationship is a reflection both of the success of that activity and also of iCrossing’s breadth of capability. There are enormous synergies to be had by combining digital marketing activities under one roof and we’re confident that iCrossing is the right partner to manage that consolidation.”

Mark Raymond, account director at iCrossing, said: “The digital marketing brief for Heathrow is a diverse and exciting challenge. It’s a unique brand that touches the life of millions of UK and overseas passengers and so maximising its online potential is a fantastic opportunity.

“Extending our relationship with Heathrow will mean that we can use the insights we’ve gained in our search marketing activity to maximise the outputs from other marketing channels. We’re aiming to apply the measurability, rigour and ROI that we see in the search world across Heathrow’s digital marketing portfolio.”

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