ABC Consumer Magazines Reporting Standards changed for overseas digital editions
Changes have been agreed for the ABC Consumer Magazines Reporting Standards, to help publishers claim their overseas digital editions.
The new rules, approved by ABC’s industry- led Board, will allow digital editions sold overseas to be claimed for ABC purposes by comparing the price paid to the UK print equivalent.
Martyn Gates, ABC group executive director of standards, operations and compliance, said: “We are continually working with our members to facilitate change to ensure the ABC Reporting Standards evolve in line with industry needs.”
Previously digital editions sold overseas, without subscriber information, could only be claimed if they were sold for at least 50% of the print price for the relevant country. However, The Consumer Magazines Reporting Standards Group felt this was an anomaly as digital editions are generally sold at the same price globally, whereas the cost of printed copies sold overseas varies due to higher distribution costs.
Adrian Hughes, circulation director for IPC Media, said: “I am delighted that the industry has moved fast to agree these changes to the way overseas digital editions are accounted for. As an important and growing part of our multi-platform offering it is good to see these relatively new rules evolving, so we can showcase the strength of our digital edition sales to advertisers.”
The change will be introduced immediately, which will allow overseas digital editions that meet the new criteria to be claimed in the next round of certificates, released in February 2012.