Topshop to launch app and mobile site in coming months
Topshop is to launch an app and mobile optimised website in the coming months, with 8% of all online sales currently coming from mobiles.
The clothing retailer is seeing a higher proportion of sales coming via mobile phones than the average for retailers despite the fact it has not yet developed a mobile website.
Over the last few months, Topshop has launched a marketing initiative with mobile gaming service SVNGR aimed at students which rewarded challenge completions with free gifts, discounts and competitions.