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KLM campaign and Facebook competition to raise awareness of new destinations


By Ishbel Macleod, PR and social media consultant

November 2, 2011 | 1 min read

KLM has launched a digital campaign to raise awareness of the four new destinations - Buenos Aires, Rio de Janeiro, Havana and Punta Cana – available in the company’s winter timetable, which began on Monday.

The campaign, a joint initiative taken by KLM The Netherlands and E-commerce, offers four local inhabitants a platform to welcome visitors to their country of origin: Adrian in Buenos Aires, Luis in Havana, Saskya in Punta Cana and Olivia in Rio de Janeiro.

Visitors clicking on the digital campaign banner will reach KLM’s ‘How Latin are you?’ Facebook page or the landing page. The landing page provides information including photographs of the new destinations, links to IFly items on the new destinations, a Facebook quiz, and an instant booking option for customers. The locals have their own pages offering tips and answers to questions, where visitors can leave their own tips.


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