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Doctor Who

Doctor Who Encyclopedia launches on iPad with Brandwidth

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By Ishbel Macleod, PR and social media consultant

November 2, 2011 | 2 min read

Digital agency Brandwidth has today announced the launch of the Doctor Who Encyclopedia app for iPad, developed in partnership with BBC Books.

The £4.99 app gives access to all of the entries of the Eleventh Doctor, and users can purchase entries for the Ninth and Tenth Doctors from within the app. Users can find their favourite episodes, characters and objects, while The Doctors portal uses parallax technology, allowing users to move their iPad to scroll through a 3D environment, featuring the Doctor’s closest companions and deadliest enemies.

Albert DePetrillo, senior publicity director at BBC Books, said: “The Doctor Who Encyclopedia offers a completely immersive digital reading experience, offering fans a stunning variety of navigational possibilities as they explore the world of the Doctor. In its simple and intuitive design, as well as its intelligent and elegant execution, the digital Encyclopedia is pure Doctor Who and I am very proud to be publishing it on the BBC Books list.”

Dean Johnson, executive creative director of Brandwidth, added: “Our greatest challenge with this iconic BBC brand was to create an app that didn’t break character for a second. Our creative interpretation of these stunning assets has resulted in the definitive guide wrapped up in the definitive user experience.”

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