British Gas

British Gas hires BEcause for Future Car Challenge

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By The Drum Team, Editorial

November 2, 2011 | 1 min read

British Gas has appointed brand experience agency BEcause to help with its sponsorship of the RAC Future Car Challenge.

The annual race from Brighton to London features a range of electric cars and the winner is the vehicle which uses the least energy to make the journey.

BEcause's brief is to create an exhibition stand in a solar-panelled container at the ceremonial finish on Regent Street.

Over 500,000 people are expected to attend the event on Saturday.

British Gas

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