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AOL reports 8% increase in global ad revenue


By Ishbel Macleod, PR and social media consultant

November 2, 2011 | 1 min read

AOL has today announced its Q3 earnings, with global ad revenue at $317.7million (£198m).

However, the overall revenue for the company was down 6%, with subscriptions down 22% to $ 191.9million.

Tim Armstrong, chairman and CEO, said: "AOL grew global advertising by 8%, driven by 28% and 15% growth in third party network and global display advertising revenue, respectively, substantially closing the gap to revenue and eventual profit growth.

"We continue to build strong consumer experiences as we execute our strategy to build the premium branded media company for the internet. Our share repurchases underlie our belief in the value of AOL and our strategy."


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