AIM appoints head of insight and strategy

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By Ishbel Macleod, PR and social media consultant

November 2, 2011 | 1 min read

Applied Intelligent Marketing has today announced the appointment of Rachel Rimmington as head of insight and strategy.

Rimmington (pictured) has 15 years’ experience in the telecoms sector, having held the roles of loyalty programmes manager and regional head at O2, as well as previous positions at Vodafone.

She said: “Having worked client-side in the telecoms sector, I’m looking forward to being able to use this insight and experience to grow sales in telecoms and to seek opportunities for growth for AIM in a range of different markets.”

Joanna Kent, joint managing director of AIM, added: “Rachel’s appointment is fundamental to our strategy of expanding our service to the telecom sector. Successes with recent campaigns for O2 have shown that offering our extensive range of lifestyle rewards to end users has led to enhanced customer engagement, increased spend and greater loyalty in this highly competitive marketplace.”

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