Wine brand Echo Falls launches into can market

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By The Drum Team, Editorial

November 1, 2011 | 1 min read

Wine brand Echo Falls has launched into the cans market with the introduction of the Echo Falls Spritz range.

The drink will be available in two varieties - White Zinfandel Rosé and Pinot Grigio - and in single serve 250ml cans and multipacks.

The launch will be supported by an online consumer marketing campaign which includes Facebook activity and samples sent to loyal followers. This will be backed by brand creative and point of sale.

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